Basic messages
A text template for short confirmations and updates. Variables let you personalise each message.
- Text with template variables filled in for each recipient.
- Created in the customer panel, then approved before use.
RCS features
RCS features and supported message formats
The message formats, buttons and personalisation options available with RCS Message.in, and the platform limits that apply.
At a glance
3
message formats: basic, rich card and carousel
Up to 4
reply chips and buttons per rich card (platform limit)
2–10
cards in one carousel (platform limit)
4
action types: call, website, map and calendar
Message formats
Pick the format that fits the message
Start with a simple text update, or add media and buttons when customers need to see more and act.
Rich cards
A rich card groups media, a title, a description and buttons into one unit — useful for a product, an appointment or an offer with a clear next step.
- Image or video from a public URL, with low, medium or high media height.
- Vertical or horizontal card layout.
- Title and description, with variables for personal details.
- Reply chips and action buttons — up to four per card (platform limit).
- The card image can be replaced for each recipient when sending.
Carousels
A carousel places several rich cards in a horizontally scrolling row so customers can compare options and respond to each one.
- Each card has its own media, title, description, replies and buttons.
- Card width and height can be set to low, medium or high.
- Variables and button links can be filled in per card.
- Two to ten cards per carousel (platform limit).
Ways to respond
One tap to answer or act
Reply chips and action buttons turn a message into the next step, without customers typing or searching.
Suggested replies
Reply chips give customers pre-written answers such as “Confirm”, “Reschedule” or “Talk to an agent”, so they can respond with one tap.
- Added to rich cards and carousel cards in the template.
- Keep chip text short so it fits on small screens.
Action buttons
Action buttons use the phone's built-in apps so customers can act in one tap.
- Call a phone number
- Open a website
- View a location on a map
- Create a calendar event
Website links can be different for each recipient. Locations can be set by coordinates or a place search, and calendar events include a title, description, start and end date.
Built for scale and trust
Personal. Recognisable. Measurable.
Reach customers with relevant messages, a recognisable sender and clear delivery insights.
Personalise at scale
One approved template. Relevant messages for every recipient.
- Recipient-specific template variables
- Personalised links and card images
- Batch sending for large audiences
A recognisable sender
Bring your brand name, logo and contact details into the conversation.
- Branded business profile
- Verification before launch
- Review by Google and/or carriers
Follow every delivery
See delivery updates in your panel or your own systems.
- Campaign reports in your panel
- Message delivery webhooks
- Template approval updates
Good to know
What depends on the recipient
A few things are decided by the customer's device, app and network rather than by the platform.
App and device support
How cards and buttons look depends on the customer's messaging app and version. We test your templates on real devices before launch.
Network and launch status
Your agent must be launched on the customer's carrier, and the customer must have RCS enabled. Otherwise the message is not delivered over RCS.
Reports
Delivery reports reflect what the network and the recipient's device report back, so timing can vary.
Media handling
Images and videos may be compressed or transcoded by the platform. Test how your creative looks on real devices before a large send.
Want to see these formats with your content?
Tell us about your audience and use case. We'll walk you through onboarding, message formats, reporting and pricing.