Pricing
Simple, transparent
RCS pricing.
Fixed message packs with published per-message rates for promotional and transactional messages. Compare packs or work out your exact total with the calculator.
Message packs
Choose a category to compare packs.
Showing promotional prices.
Starter
50,000 Messages
Promotional · per message
₹0.25
For first campaigns and smaller audiences
- Basic, Rich card and Carousel templates
- Suggested replies and action buttons
- Customer panel with campaign reports
- JSON API and delivery-report webhook
- Best Value
Growth
1,00,000 Messages
Promotional · per message
₹0.23
For businesses messaging larger audiences regularly
- Basic, Rich card and Carousel templates
- Suggested replies and action buttons
- Customer panel with campaign reports
- JSON API and delivery-report webhook
Enterprise
5,00,000 Messages
Promotional · per message
₹0.22
For high-volume senders
- Basic, Rich card and Carousel templates
- Suggested replies and action buttons
- Customer panel with campaign reports
- JSON API and delivery-report webhook
Sending more than 5 lakh messages?
Contact our team for a custom quote.
Price calculator
Work out your total
Enter the messages you plan to send from 50,000 upwards. Your rate depends on the tier your quantity falls in. Optionally, estimate clicks compared with SMS using your own figures.
Minimum 50,000 messages.
Your price
50,000 messages
Starter rate · 50,000 – 99,999 messages
- Rate per message (promotional)
- ₹0.25
- 50,000 × ₹0.25
- ₹12,500
- GST (18%)
- ₹2,250
- Total payable
- ₹14,750
From 1,00,000 messages the rate drops to ₹0.23.
3. Estimate clicks compared with SMS (optional)
Uses your own figures for 50,000 messages. An estimate, not a guarantee.
Use the click rate from your recent SMS campaigns. 2% is only a starting value.
Your assumption, not a measured result. Actual results depend on your audience, offer and message design, and on how many recipients' phones support RCS.
Estimated clicks
- With SMS (2.0%)
- 1,000
- With RCS (3.5× assumed)
- 3,500
- Extra clicks with RCS
- +2,500
- RCS cost per estimated click (incl. GST)
- ₹4.21
Pricing made clear
Choose your category. Know your quote.
Understand your message type and what your written quote covers.
Which message category fits?
promotional
Offers, launches and campaigns
Promote products, offers or events to customers who agreed to receive them.
- Seasonal offers
- Event invitations
- Re-engagement
transactional
Updates your customers expect
Service messages related to a purchase, booking or account.
- Order updates
- Appointment reminders
- Account alerts
Your written quote includes
Review the details before you buy.
- Pack size and message category
- Rate per message
- Subtotal, GST and total payable
- Payment terms and credit validity
- Undelivered and expired message treatment
- Support and integration scope
Not sure which category to choose?
Share your use case, including OTP requirements, for confirmation before purchase.
Pricing questions
Are prices inclusive of GST?
No. Rates exclude GST. 18% GST is added to the subtotal, and the price calculator on this page shows the total including GST.
Which quantities can I buy?
Any quantity from 50,000 messages. 50,000–99,999 messages are charged the Starter rate, 1,00,000–4,99,999 the Growth rate, and 5,00,000 or more the Enterprise rate. Use the calculator to see your total.
What is the difference between promotional and transactional?
Promotional messages promote offers, products or events. Transactional messages are service updates a customer expects, such as order, booking or account updates. If you are not sure which applies, tell us your use case and we will confirm before you buy.
How is payment made?
Message credits are paid for in advance. Your quote states the pack, category, rate, GST and total.
Am I charged for undelivered messages?
Ask us to confirm in writing how undelivered and expired messages are treated for billing, and how delivery reports reconcile with your invoice.
Get a quote for your pack
Tell us about your audience and use case. We'll walk you through onboarding, message formats, reporting and pricing.